About the author
Marcos Almeida
Builds direct-booking websites for independent hotels
Marcos builds websites and marketing for hotels, guesthouses and hostels, and writes here about what brings direct bookings.
How this site is written
- Every article starts from something first-hand: a test we ran, a number we worked out, or a position we will defend. The author box under each article says what that is.
- Facts from outside come with their source, listed at the end. Primary sources first.
- Articles show the date they were last revised, and are revised when the facts change.
- Articles with referral links say so at the top. A commission never changes what we recommend, and we list the downsides too.
Recent guides

Direct bookings · 4 min
How much does Booking.com really cost a small hotel?
The commission rate is only the start. We worked out what a £100 night really leaves you with on Booking.com, with Genius, Preferred Partner and VAT.

Websites · 3 min
What must a small-hotel website have to take bookings?
We checked 239 independent hotel, guesthouse and hostel websites for five essentials. Only 11% had all five, and almost a quarter had no visible way to book.

AI and Google · 3 min
Is your hotel website blocking ChatGPT without you knowing?
We checked 360 independent hotel, guesthouse and hostel websites. Few block ChatGPT, and never on purpose. A quarter could not be read at all.