Guides for hotels

Independent and boutique hotels: direct bookings, a website that sells rooms, pricing and the tools behind them.

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Direct bookings · 4 min

How much does Booking.com really cost a small hotel?

The commission rate is only the start. We worked out what a £100 night really leaves you with on Booking.com, with Genius, Preferred Partner and VAT.

Websites · 3 min

What must a small-hotel website have to take bookings?

We checked 239 independent hotel, guesthouse and hostel websites for five essentials. Only 11% had all five, and almost a quarter had no visible way to book.

AI and Google · 3 min

Is your hotel website blocking ChatGPT without you knowing?

We checked 360 independent hotel, guesthouse and hostel websites. Few block ChatGPT, and never on purpose. A quarter could not be read at all.